Video Web Sights

Defining Brand Strategy

It is crucial to define a brand's strategy before conducting a marketing campaign. With big brands this is an ongoing process that involves strategic planners, advertising agencies and thousands of dollars.

At Video Web Sights we have simplified this process to a jigsaw puzzle with 4 pieces with the following questions:

1) Who are we trying to reach?

2) What are they thinking?

3) What does our brand do?

4) Why is our brand better than others?

Once we have the answers to these questions we have put together the jigsaw puzzle for the brand. This creates a platform of reference material for the brand's marketing activities.

The diagram to the left uses Video Web Sights as an example in putting together the brand jigsaw puzzle: